David Charles

Principal Data Scientist, Marketing Analytics

M.S. Applied Statistics, Carnegie Mellon University; Certified Marketing Analyst (CMA)

15+ years experience

Credentials

David Charles is a Principal Data Scientist specializing in Marketing Analytics, bringing over 15 years of profound experience to the field. Holding an M.S. in Applied Statistics from Carnegie Mellon University, David began her career at Synapse Global, where she honed her skills in data visualization and campaign performance measurement. She later joined Quantive Insights, a leading analytics consultancy, where she now spearheads efforts in predictive modeling, customer lifetime value optimization, and attribution modeling. David's professional philosophy centers on transforming complex data into clear, strategic narratives that empower businesses to make informed decisions and achieve sustainable growth. Her pioneering 'Behavioral Segmentation Framework for E-commerce,' published in the Journal of Marketing Research, remains a cornerstone for many digital marketing strategies today. Readers can expect her articles to offer practical, data-backed strategies, deep dives into analytical methodologies, and insightful commentary on emerging trends in marketing science, all aimed at enhancing measurable business outcomes

Articles by David Charles