David Cowan

David Cowan is a distinguished Lead Data Scientist specializing in Marketing Analytics with over 14 years of experience. He currently helms the analytics division at Stratagem Solutions, a leading consultancy for Fortune 500 brands, where he leads teams in developing cutting-edge analytical frameworks. Prior to Stratagem, David spent several years at Nexus Global, where he built and scaled their programmatic advertising analytics platform. His expertise lies in leveraging advanced statistical methods and machine learning, particularly predictive modeling, to optimize customer lifetime value and sophisticated multi-touch attribution. David holds a Ph.D. in Statistics from Stanford University, where his doctoral research focused on Bayesian inference for dynamic marketing models. His professional philosophy centers on transforming complex data into actionable insights that drive measurable business growth. His seminal work, "The Algorithmic Customer: Decoding Behavior for Profit," published in the Journal of Marketing Research, is widely cited for its innovative approach to multi-touch attribution. Readers can expect David's articles to provide deep dives into practical applications of data science in marketing, offering clear, evidence-based strategies to enhance campaign performance and ROI